Leadership, The Driving Force
Extraordinary Results from Ordinary People
Most businesses today operate in a very competitive operating environment.
In such circumstances, businesses are desperately striving for an edge on the competition. Such an edge will rarely consist of hiring the smartest accountant. A smart accountant is essential to a business, but it is the price of admission, without a smart
accountant you cannot get into the game.
Any advantage that is the result of invention or innovation will be fleeting and fickle. An advantage such as this will result in others climbing onto your bandwagon and the playing field will
soon be leveled once again.
A competitive advantage will rarely, if ever, consist of finding and hiring people who are more intelligent and innovative than those working for the competition. Such people are scarce.
There is reason to believe that the only lasting competitive advantage that any business can have consists of getting extraordinary results with ordinary people. When leadership mobilizes The Driving Force and nurtures it, a business can achieve and maintain a
lasting competitive edge.
In this presentation, Mr. Schutz shares personal experiences as CEO of Porsche AG in the 1980s to achieve such a posture. The presentation is illustrated with references to Porsche racing activities in that period. The techniques presented have been applied
successfully buy a number of modern management teams.
Repositioning a business
Getting beyond a commodity business
"Our strength is in our diversity". Many people agree with that, only the diversity that constitutes the strength of a business is not black-white, male-female, or any social diversity.
Social diversity is an important subject, but it is not the diversity that is indispensable for a successful business. A successful business requires a diversity of perspective: short-term--long-term, material resources-human resources, etc.
A business can lose vitality and become a commodity business. To be truly successful, such a business must excel at cost control, which usually means a company needs to be rather large to spread and absorb fixed costs.
Outstanding profitability, particularly for a smaller business, depends on differentiated products and services. The elements needed for differentiation are frequently incompatible with those required in a commodity business. Recognizing and managing these
differences is critical to success in a changing business environment.
This presentation identifies four dimensions of diversity must be acknowledged and nurtured in order to avoid mismanagement.
Business Structure for Innovation
Simple organizational structures will often our perform those that are complex. Many operating problems occur at interfaces between department.
Based on these concepts, Mr. Schutz illustrates the strengths, weaknesses, and pre-requisites of various organizational concepts.
Functional structures feature centralized control and often excel in the short-term. They frequently limit attracting and holding outstanding people. Such structures are best suited to survival, start-ups, turnarounds, public offerings, and preparing a business
for sale or seeking new financing.
Others are more sophisticated. They are market-focused and proactive.
Such organizational business structures can attract and hold outstanding people and motivate them to achieve outstanding results in a changing and challenging business environment.
To be effective, such organizations require a basic understanding of market niches and require a culture that can manage delegation of authority.
In this presentation Schutz shares experiences in building effective business structures.
A major challenge in business management is providing accountability. This requires a set of values and an appropriate business structure. It has to do with controlling the fundamental human propensity for corruption. Without rules of conduct that
are more important than any one person, there can be no effective civilization. Without rules man often reverts to an uncivilized animal; civilization and business are not possible.
People tend to focus on reward and punishment rather than basic business strategy.
A number of disturbing business corruption incidents have surfaced recently.
It is likely that a root cause of these problems is a lack of accountability on the part of business manager. This trend can be controlled and revered.
For those committed to abide by the ancient framework or moral rules and values, even if driven by the reward and punishment framework, moral accountability is frequently adequate. More accountability is not burdened by the need to protect the innocent, it is an
internal process administered by the harshest judge that exists for such moral people. They become their own judge and jury.
The legal framework of laws has been circumvented and abused.
In the U.S., CEOs frequently also chair the board of directors, and are in a position to control board membership. Employees are rarely represented with a seat on the board, and are rarely given an opportunity to ask questions that represent the employee agenda or
concern in a forum where management is obligated to respond promptly.
In these circumstances authority can be abused and corruption results.
Accountability rooted in business structure and ethics can be part of the solution.
The ability for people in a business to relate to others is a key requirement for business success. Even if diversity is managed well, business is organized properly, and innovation abounds,
the inability to interact with others will limit the ability of an organization to perform.
Effective interpersonal relations begins with the ability of people to understand themselves and the impact their behavior has on those around the,.
This presentation introduces the impact of tension on behavior, and the four social styles that translate feeling and thinking into behavior patterns. Awareness of these factors is a key to effective interpersonal relations and communication.
Due to considerable of amount of desirable personal interaction, this presentation is not suited for meetings of over 25 people.